Myrbetriq is a prescription medicine for adults approved by the USA FDA to treat for overactive bladder (OAB) symptoms of urgency, frequency, and leakage. It is globally the #1 prescribed branded medication for OAB.

This is the longest standing account with HAVAS, H4B Chelsea and has been at the agency for over 10 years.

I worked on the USA HCP business for Myrbetriq. I headed up the art team for the account with a small team.

The account revenued 9 million per annum for the agency.

The campaign “Places to Go” showcases a series of patients who are going about their active lives and are looking for OAB symptom reduction.

Each person is shown against a branded Myrbetriq-yellow wall, walking from left to right across the frame. Although the person has OAB—as suggested by the rest room sign category cue at left—they have “places to go.” Myrbetriq reduces their OAB symptoms.

The Myrbetriq logo is strategically placed at right to create the impression that Myrbetriq is the solution for a patient’s OAB symptoms.

The range of projects developing the brand included campaign development, user experience, branding guidelines, convention booths, logo design, animation, photoshoots, print material, customer experience and social media.