Honeywell required a brand for Life Science. Life Science is developed by 5 different divisions of the Honeywell group. Active Pharmaceutical Ingredients, Agrochemical Intermidiates, Fluorine Products, High Purity Solvents and DNA Reagents.

The solution was to form a brand that demonstrated how Life Science can change, develop and form our way of life. It needed to show the spirit of Life Science working together as one.

A grid structure was created and through colour, symbols, typography and imagery represented the 5 brands working together to create Honeywell Life Science program.