Pfizer PROTONIX is a Delayed-Release Tablets indicated for the treatment, maintenance and healing of erosive esophagitis which is associated gastroesophageal reflux disease (GERD) symptoms.

This campaign used a typical patient type who suffers from GERD and integrated the PROTONIX logo icon called Gerdy (A monster who is tamed by PROTONIX).

Lava Gerdy represents the pain and discomfort a GERD patient would be suffering during the night.